Underpromise and overdeliver. I think thats how I would describe Aesop’s creative direction. The Australian cosmetics brand just put up a pop-up shop with renown parisan store, Merci. To say the least, Aesop has really taken their brand up to new levels of design.

Rodney Eggleston, founder of Melbourne based March Studio, is the head vision behind 7 of the brand’s signature stores. This new design is very similar to the Aesop store in Adelaide with recycled bottles arranged as a ceiling feature. The use of product or packaging isn’t entirely new and we’ve seen this done several times before (i.e Alife Tokyo’s stacked shoes, Redbull cans stocked up on top of each other, etc). But what intrigues me the most about this, is his use of netting to create this scattered array from the ground up making it a critical element of the design. It looks dope especially in contrast with the meticulously organised set of product in the middle of the shop. To compliment it all, the drop down lights brings life to that section of the store.

How cool would it be if that element of the store served as their inventory as well? You just pull down the net and get your product. Just an idea. If you’re in Paris, check it out, if not check out some of the photos after the jump.

Aesop Store Adelaide, Australia

Pictures taken from Dezeen & Echochamber