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Hellz Bellz “Obsessed With You” Spring 2010 Collection
The brains and creative minds behind Hellz Bellz have been at it again – this time with their Spring 2010 Collection titled ‘Obsessed With You’.
Hellz was born the brainchild of Lanie in the gritty streets of New York and let loose upon the world in 2005. Hellz aims to reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach. Kill that cutesy, helpless damsel in distress; the bad girls, the bookworms, and divas alike are represented.
To reflect a woman deeper than the hyper-feminine stereotype, Hellz calls to all women to confront conformity, tear down boundaries, and rewrite the rules. From the back alleys to the art galleries, the suburbs to Broadway… wake up, take charge, and let it be known, “LONG LIVE HELLZ!”
The collection shows off their new and daring direction that was photographed by Brooke Nipar and modeled by Xian.
A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress. An exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back.
Absolutely gorgeous in my opinion!
For more pics of the hot new line, click on over to here or here.
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