CAPSULE is a unique shopping experience for men, located in Westfield Sydney City.

Thirteen Itches has undertaken work for the recently opened boutique, including designing/developing and implementing the CAPSULE web site. Thirteen Itches products are currently available in-store and we have also designed and implemented visual merchandising for our own products.

FreshIn is one of Australia’s early adopters of the online shopping market place, opening their “doors” in 2004, they specialise in Men’s street, fashion and contemporary clothing and footwear.

Thirteen Itches has worked with FreshIn on a variety of projects, including designing an A-Frame and lookbook integrating the various clothing and brands sold by the boutique. The images produced were subsequently used for a variety of advertising purposes. Our team also worked to create a business card and t-shirt that were reflective of the aesthetic of the streetwear boutique. The t-shirt was the first design in an in-house label series that ran monthly.

The Back Room was an exclusive boutique, specialising in select premium clothing labels.

Thirteen Itches designed an A-Frame, and was responsible for photograph product shots for the American brand Tanner Goods. The photos had to reflect the high quality materials used in the products. The photos were subsequently used for online and advertising purposes.

Alienware is a subsidary of computer giant, Dell. Alienware specialise in high-end gaming platforms and their products are geared towards graphic intensive software.

Thirteen Itches designed two t-shirts for the Alienware Clan Challenge 2010, held at Carriageworks, Sydney: a logo tee and a tee that had the ability to glow in the dark.